Amit Nagpal is the President and Co-founder of Bloggers Alliance, author of 4 books, visiting Professor at BIMTECH, India and a speaker & advisor at the NASSCOM Community. He has also contributed 6 chapters to books including Media Laws and Ethics by Dr Vartika Nanda. Dr Nagpal was the only speaker from India among 75 speakers from across the world at Story the Future Summit (Online) held in 2018. He has held workshops at some of India's premier educational institutions include IIT Madras, BIMTECH, LSR College for Women, Delhi University, School for Social Entrepreneur India, Sri Center for Media Studies, and BML Munjal University. His blog, "Enlarge Excel Evolve" is globally popular and his blog posts have appeared on top global blogs. He has co-authored a book entitled "Personal Branding, Storytelling and Beyond", which is first book by Indian authors on the subject.

Atul Satya Koushik is a celebrated playwright, director, producer and actors' trainer. He is also a leadership and motivational speaker and is an example of a person who has been able to combine profession and passion immaculately. He is a qualified Chartered Accountant and holds a Degree in Law from the Faculty of Law. But the theatre has always been his passion and today he runs one of India's most performing theatre company i.e. The Films and Theatre Society.

He has done more than 1000 shows of his 20 plays with actors such as Nitish Bharadwaj, Arun Govil, Puneet Issar, Annup Sonni, Rakesh Bedi, Kavita Kaushik, Himani Shivpuri and many others. His famous plays include Chakravyuh, The Legend of Ram, Draupadi, Ballygunge 1990, Raavan Ki Ramayana etc. He is a published author and a seasoned speaker. He has read various versions/interpretations of Ramayana and Mahabharata thoroughly and is a revered orator of inspiring talks on these texts.

Dr. Deepa Sethi is Professor, Chairperson of MBA Liberal Studies and Management at Indian Institute of Management, Kozhikode (Kerala). She has more than 15 years of extensive experience in teaching, research, training and consulting activities in the areas of Managerial Communication, Storytelling in Presentations, Soft Skills and Behavioural Aspects in Organizations.

She is an expert in the field of Managerial Communication and has been trained at Harvard Business School.

She has published in high-impact factor ABDC-A* and A/B category journals. She is also the guest editor of various special issues of journals listed in ABDC and Scopus.

Experiential and activity-based teaching have been her forte, and she is known for her style of teaching which has practical implications in addition to the theoretical underpinnings.

Her training programmes on topics such as managerial effectiveness lab, communication effectiveness lab and soft skills for interpersonal effectiveness for working executives are highly acclaimed.

Her faculty development programme titled ‘Innovative Approaches in Management Teaching’ is much sought after.

She has a flair for writing and likes to read interesting books and do gardening in her leisure time. She values humility and integrity in life and believes in ‘live and let live!’ Known for her sense of humour and assertiveness, she loves nature, specifically flowers, a lot.

Dr. Kaushik Mukerjee is a renowned faculty for courses on Business Strategy, CRM, Marketing Strategy, Customer Focus, Product Management and Brand Management at National Institute of Bank Management, Pune. He is also working as faculty in executive education programmes for various companies like IBM, John Deere, L&T, Khimji Training Institute (Muscat), BNY Mellon, AVAYA, AMDOCS, Cybage, eClerx, Tata Autocomp (TACO) etc.

The Art and Science of Frugal Innovation

The Art and Science of Frugal Innovation comes at a time when the world is grappling with unprecedented issues, including the Covid-19 pandemic that has left all humanity in the eye of the storm. In this book, Malavika Dadlani, Anil Wali and Kaushik Mukerjee deftly explore the scientific underpinnings and social gains of frugal innovations. They also explain how these frugal innovations can help the world overcome a variety of obstacles.

While differentiating between frugal and low-cost innovations, this straightforward book also picks the common thread between the two and demonstrates how durable solutions to problems can be found through scientific planning and systematic testing.

All in all, The Art and Science of Frugal Innovation is about breaking boundaries and sharing knowledge, expertise and ideas that can lead to sustainable development for all.

Publisher: Penguin Random House India

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Prakash Iyer is the bestselling author of The Habit of Winning and The Secret of Leadership. In a corporate career spanning more than twenty-five years, he has worked with teams selling everything from soaps and colas to watches, yellow pages and diapers. He was the Managing Director of Kimberly Clark Lever. Passionate about people and cricket, Prakash is also a motivational speaker and trained leadership coach. An MBA from IIM Ahmedabad, he is married to Savitha, and they have twin children, Shruti and Abhishek.

How Come No One Told Me That?

There are plenty of self-improvement books out there-books that claim they can change your life. Yet, what makes us better human beings are stories and real-life observations, which can help us get ahead in our careers and, in turn, enrich our lives.

From the bestselling author of The Habit of Winning and The Secret of Leadership comes a new book on life and success. In How Come No One Told Me That?, bestselling author Prakash Iyer shares the stories and observations that have made an immense impact on his life.

The book is divided into ten sections, exploring life lessons, ways of improving oneself, leadership and the importance of doing small things right, among other subjects. Through powerful anecdotes and charming essays, followed by practical, actionable advice, this book will help you make those minor adjustments to your professional and personal lives that can truly make you unstoppable.

Publisher: Penguin Random House India

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Samir Soni (born 29 September 1968) is an Indian film and television actor, author, writer, director and former fashion model.

Samir and Neelam are parents to a daughter named Ahana. Glimpses of the couple's personal life were seen in the Netflix original Fabulous Lives of Bollywood Wives. Besides acting, Samir has now turned into an author as well, releasing his memoir – My Experiments With Silence: The Diary of an Introvert.

He is famous for films and shows like Baghban and Bigg Boss 4.

My Experiments with Silence

Samir Soni too has spent a lifetime oscillating between these two worlds, agonizing over the golden means to strive for. He found it by experimenting with silence, turning to his diary as a companion in this journey, and finding the comfort in his inner self that the world outside could never provide.

The book “My Experiments with Silence” is authored by Samir Soni on anxiety and self -discovery. Soni’s book aims to be a personal account of his dialogues with himself during his growing-up years in Delhi, his stint at Wall Street and his time in Bollywood. The book will be published by OM Books International. Soni said his book will be an “ode to anyone who has fought or is fighting their inner demons”.

Sudha Menon is an author, a columnist and a writing coach. She is the author of five non-fiction books including Feisty At Fifty, Devi, Diva Or She-Devil: the smart career woman’s career guide, Leading Ladies: Women Who Inspire India, Legacy: Letters to their daughters from eminent Indian men and women and Gifted: inspirational stories of people with disabilities.

After over 20 years as a journalist with The Independent (Bennet Coleman& Co), The Hindu Business Line (Kasturi& Sons Lt) and Mint (HT Media), she decided to follow her other dream, of writing a book. Her first book, Leading Ladies: Women Who Inspire India on the inspiring journeys of some of the country’s most admired and accomplished women, was launched in end of 2010.

In early 2012 she launched her next book, Legacy, (Random House India) a collection of letters to their daughters from eminent Indian men and women. The book provided a rare insight into the minds of these leaders who set aside their public images to reveal to their daughters the lessons that they learnt along their own journeys and the values that they adopted to lead a responsible and fulfilled life.

Sudha is also a motivational speaker who conducts inspirational workshops and women's leadership sessions for corporate houses, educational institutions and NGOs across the country. She has been a speaker at TEDx Pune 2013 edition and TiECon 2017’s Women’s Conclave, among other platforms. In early 2018 she was an invited speaker at BITS, Pilani's annual literary festival.

Devi, Diva or She-Devil

Leading ladies

Recipes for Life

Amit Basole heads the Centre for Sustainable Employment and works on “jobless growth” in India. He also teaches Economics, at the University.

Amit has worked at the University since 2017. He has taught at Bucknell University and the University of Massachusetts, Boston. He has a PhD in Economics from the University of Massachusetts, Amherst as well as a PhD in Neuroscience from Duke University. Prior to that he attended the University of Mumbai for a Bachelors in Microbiology and the Tata Institute of Fundamental Research, Mumbai for a Masters in Molecular Biology.

His recent research projects include causes of declining calorie consumption in India, impacts of subcontracting on informal firms, knowledge sharing in informal industrial clusters, conditions of work for home-based women workers, the economics of Geographical Indications, and skill acquisition in the informal economy.

He has a particular interest in people’s’ knowledge traditions and their significance in creating alternatives to the paradigm of “Development.” He also writes for non-academic audiences at ideasforindia.in, sanhati.org, dialog.in, WION, and other online fora.

Thinking With Ghalib
Poetry for a New Generation

This is an unusual book — the focus is not on what Ghalib means but on what Ghalib makes us think of contemporary issues. It puts Ghalib to work and brings Ghalib to life. It is an invitation to think with Ghalib about all the big issues — faith and religion, us and them, the nature of divinity, being and nothingness, the importance of thinking for oneself, what it means to believe, and what it takes to be human. It is a roller-coaster ride with one of the most creative minds of all time.

Publisher: Roli Books(in India) & Folio Books

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Anjana Menon is a print, video, digital, and social media content strategist and storyteller. She is a thought leader who publishes articles on ethics, business, gender, socio-political shifts, technology, and the economy. She specializes in content planning for the sustainability, non-profit and financial services industries. She is a multi-award-winning journalist who has worked for Bloomberg News in London, co-founded Mint, India's second-largest business publication, and managed a television newsroom. These experiences, she claims, taught her the value of a variety of communication mediums. She contributes her thoughts to a variety of publications, including CNN International and The Economic Times.

What’s Your Story

In a world where people send 500 million tweets a day and upload hundreds of hours of video every minute, how do you get your message across? The secret is to become a good storyteller. With easy-to-follow, effective tools and tips, this book will help you cut through the clutter and plan your communication goals, channels and delivery. Everyone loves a good story, but only a few can tell it well. Be authentic, be authoritative and be heard!

Publisher: Penguin Random House India Private Limited

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ARVIND BHANDARI, currently working as Global Head, Wyeth Nutrition at Nestlé, is a corporate veteran with twenty-five years of work experience across leading organizations such as ITC, JWT, PepsiCo and Nestlé. In senior business leadership roles, he has nurtured classic brands like Maggi, Lay’s, Pepsi, Everyday and Milkmaid, to name a few. Holding degrees in management, humanities and law from institutions such as the Institute for Management Development (IMD), Lausanne, S.P. Jain Institute of Management and Research (SPJIMR), Faculty of Law and St Stephen’s College, Delhi, Arvind is a regular writer/columnist for marketing and business publications and lectures at prominent management institutions. Arvind has been presented the AsiaOne ‘India’s Greatest CMO 2016-17’ award, for excellence in marketing.

Brandvantage

A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.

The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.

The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage.

Publisher: Penguin Random House India Private Limited

Rajni Sekhri Sibal is a writer and an IAS officer. She topped the civil services examination in 1986 and was Secretary, Government of India. Rajni has worked in various capacities handling programme implementation and policymaking at the state as well as the national level. She is the recipient of the Indian of the Year Award in the category ‘Unsung Hero’.

She has authored Cloud’s End and Beyond, Kamadhenu, Are You Prepared for a Disaster?, Fragrant Words, The Haunting Himalayas and Asariri. Women of Influence is her seventh book.

Women of Influence

Women of Influence a compilation of the work of a few women who have walked that extra mile and made a difference despite major pressures in governance. Most of the books in the public space are autobiographies of men narrating how important they were and the important people they interacted with daily while in service. Rajni Sekhri Sibal narrates stories that have been untold - about the work of ten strong and effective women who left an impact.

Having worked in the civil services for thirty-seven years, Rajni has seen things at close quarters. This book is a collection of narratives that provide an insight into some episodes where the protagonist displayed immense courage and commitment.

These stories span different generations-the oldest is set at the Bikaner border during the Indo-Pak war and the latest about the UP sand mafia in 2015. The subjects and geographies are different, ranging from a panchayat election in Punjab during the height of militancy in the 80s to Naxal prone Chanderpur in Maharashtra to the Perumon tragedy in Kerala and right across to the orchid plantations in Arunachal.

Publisher: Penguin Random House India Private Limited

An alumna of the University of Chicago Booth School of Business, Ruchira straddles the corporate and academic worlds—-she is a leading executive coach, adjunct faculty at several top tier business schools and runs a boutique consulting firm, TrueNorth Consulting focused on organizational strategy solutions. Ruchira has worked in emerging marketplaces in Asia, the Middle East and North Africa and holds a strong track record in making large-scale change agendas succeed – both from an advisory as well as in-house standpoint.She uses a unique, multi-pronged approach to ensure change is effective in areas where it is known to be most vulnerable – in the realm of leadership, culture and design.

Coaching the secret code to uncommon leadership

Businesses are facing a new reality, characterized by a VUCA (volatile, uncertain, complex and ambiguous) world. This new reality has forced organizations to depart from conventional command-and-control practices to a completely new model – a model in which leaders support and guide, rather than instruct and control, their team members. Exploring some of the key ingredients of impactful leadership, Coaching offers tips and tricks, backed by research and incisive insights, on how to become an effective leader-coach. Peppered with interesting anecdotes and analogies, drawn from sports, performing arts and other walks of life, the book is a breezy read. Interviews with corporate leaders and academics further enrich the narrative. Guaranteed to make for a very interesting read, the book will be useful to leaders, aspiring leaders and especially those that wish to transition from being just good leaders to extraordinary ones.

Publisher: Penguin Random House India Private Limited

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Sandeep Dayal is the managing director of the marketing powerhouse Cerenti Marketing Group, which has been rated by Forbes as one of America's top management consulting firms for the past six years in a row. Previously, he has worked for McKinsey and Booz, two of the world's top strategy consulting firms. In his twenty-five-plus-year consulting career-nearly 100 engagements with more than thirty companies-he has had a unique vantage point from where he could work with and shape some of the world's most amazing brands.

Dayal is a marketing visionary, and many of his articles, including those on building trust online, creating digital brands and deciphering consumers' behavioural bounds, have proven to be remarkably prescient in predicting major marketing shifts. It is through this work right in the trenches, alongside some of the world's top marketing executives, that he has developed a practical and game-changing framework for building what he calls 'cognitive brands'.

Right Between the Ears
How to Use Brain Science to Build Epic Brands

This Right Between the Ears reveals the secrets that allow brands to open up hidden domains in our minds through powerful psychological triggers. The power of cognitive brands is not accidental; it is architected by applying recent scientific advances in fields as disparate as psychology, behavioral economics, social anthropology and cognitive neuroscience. These consilient techniques now allow us to peer into the soul of a brand as never before.

Marketers have created truly phenomenal brands in the past. However, until now, our understanding of brain science was not quite enough to explain why some brand campaigns become so iconic while others fizzle. This book provides a new lens with which we can deconstruct those successes and failures. It takes the reader on a rollicking ride through examples and stories of brands as timeless as De Beers, Mastercard, Allstate and Guinness, as well as modern-day wonders like Madison Reed, Allbirds and Warby Parker.

The book is called Right between the Ears because that is where the brain is. Psychologists sometimes say that everything about sex happens not where you think but right between your ears. Everything about brands, too, happens there. This book reveals all you need to know to build your own epic brands.

Publisher: Penguin Random House India Private Limited

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Sagarika Verma is a serial entrepreneur. She is the founder and CEO of India’s first online mentoring portal, www.cxomentors.com. Sagarika has a PhD and MBA degree and has over fifteen years of experience in areas such as human resources and consulting. She has been associated with prestigious companies and institutions such as ICICI, Indian Institute of Management (Indore) and Indian Institute of Technology (Kharagpur).

Job Search Secrets

Master the Art of Getting a Job | Explore the hidden job market & find your dream job | Non-fiction, Penguin Books | Self-Help, Career Guide

A practical guide to helping readers find their dream jobs.

Searching for a job is always stressful-the majority of job seekers experience nervousness, anxiety and tension during their job search. While one’s qualifications, experience and talent are important, all these are of no consequence if one cannot locate the right job, identify the right time to pitch for it and find the people who can help in getting it.

Job Search Secrets provides much-needed guidance to readers on how they can get their dream job easily. It includes tips on choosing the right career, finding hidden jobs, reaching people who can help in the job search, building long-term networks, using social media, cracking campus and virtual interviews, and more.

It is a step-by-step guide and practical manual with exercises and free tools, which anyone can use to find the dream job faster.

Publisher: Penguin Random House India Private Limited

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Subir Verma is HR and IR head at Tata Power DDL. He is a writer, speaker, HR leader and start-up mentor. He is an engineer and has a postgraduate degree from XIM, Bhubaneswar. In a career spanning over twenty-two years, he has worked in diverse areas including information technology, telecom, retail, financial services and manufacturing.

Job Search Secrets

Master the Art of Getting a Job | Explore the hidden job market & find your dream job | Non-fiction, Penguin Books | Self-Help, Career Guide

A practical guide to helping readers find their dream jobs.

Searching for a job is always stressful-the majority of job seekers experience nervousness, anxiety and tension during their job search. While one’s qualifications, experience and talent are important, all these are of no consequence if one cannot locate the right job, identify the right time to pitch for it and find the people who can help in getting it.

Job Search Secrets provides much-needed guidance to readers on how they can get their dream job easily. It includes tips on choosing the right career, finding hidden jobs, reaching people who can help in the job search, building long-term networks, using social media, cracking campus and virtual interviews, and more.

It is a step-by-step guide and practical manual with exercises and free tools, which anyone can use to find the dream job faster.

Publisher: Penguin Random House India Private Limited

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Business Leader and marketeer with 24 years of experience across FMCG, healthcare and lifestyle segments in blue-chip companies like Reckitt Benckiser, Pfizer, Bausch & Lomb and GSK Consumer Healthcare. Recognised as a strong turnaround leader with a consistent success record in P&L delivery and disruptive growth. Honoured with multiple global and organizational marketing, advertising & business awards. Strong leader, adept at developing motivated teams. Certified Life and Executive Coach (Consciousness Coaching, South Africa- ICF certified). Speaker, jury and writer on marketing and business forums. Author of Pragmarketism -pragmatic marketing insights for winning the Indian Consumer, a Harper Collins imprint.

Brandvantage

A 12-Week Master Plan for Brand Leadership and Beyond | The definitive guide on branding & marketing for all businesses | Penguin, Non-fiction, Corporate Management

In the hyper-cluttered consumer world, unsuspecting brands are heading towards commoditization. With Brandvantage, brands and their custodians now have a platform to catapult to glory. The book gives a vantage perspective based on a unique triple-paradigm:

The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.

The software of managerial skills, based on the ‘STRIVES’ framework, required to navigate the volatile corporate world successfully.

The hitherto unspoken world of office art that facilitates the interplay between the hardware and software, bringing brand advantage to fruition.

Peppered with live examples and case studies, based on their personal experience spanning over four decades of building iconic brands, Trupti and Arvind bring to you twelve weeks of carefully crafted steps to brand leadership. Grab the advantage to create your cult brand with Brandvantage.

Publisher: Penguin Random House India Private Limited